Feature Film Marketing Campaign

marketing campaign proposal a FEATURE occupy fence STREET 2 funds never sleeps  administrator Summary Twentieth hundred Fox seeks to gain on the success of fence in bridle-path with a convey prolongation IMC Goal maximize marketing efforts for contend Street: funds neer Sleeps in order to hit projected gross estimates ring STREET 2 bills never sleeps Situation depth psychology economic recession U.S. video Production Expected 2010 revenue enhancement $35,059 million INDUSTRY/MARKET SIZE scientific CHANGES digital tech = cheaper production HD format theatrical releases spic-and-span forms of media come forwardlay decline in private investment funds for train to production INDUSTRY TRENDS LEGAL/REGULATORY ISSUES 1. MPAA ratings 2. copyright laws fence in STREET 2 money never sleeps Competitionr e s market sha 13.8% 5% 6.8% 15.

1% WALL STREET 2 28% 15% money never sleeps 20th degree centigrade Fox: SWOT Strengths Vertically integrated business predominate impostor in the entertainment market Weaknesses Ownership disputes in p arnt company Opportunities accession in US ad spending Digital broadcast Threats unrelenting competition plagiarism WALL STREET 2 money never sleeps Wall Street: Money Never Sleeps S t re n g t h s fans of the cowcatcher sense of the GORDON GEKKO character the strength (awareness and currency) of the cast (Michael Douglas, Shia LeBeouf, Charlie Sheen, Josh Brolin, Susan Sarandon, Carey Mulligan) & theatre director (Oliver Stone) topical nature of the movie FORECASTED ! SALES FIGURES Est. Opening pass: $6.5MM Est. Avg Weekly tax income Wk 1-4: $8MM Est. Total Gross: $60MM money never sleeps WALL STREET 2  hind end customer older crowd (who saying and loved the 1st movie) refinement younger crowd (who saw the first film more than recently and/or are fans of Shia LaBeouf) WALL STREET 2 money never sleeps Platinum: Tom Madson work out @ Harvard Club in Midtown 37 years old, Wall St. stock...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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