Unilever Kenya

INTRODUCTION. Unilever which is a food merchandising firm was invited in 1953 to the Kenyan grocery as a strategic partner to lend in its soap, margarine and generative technology and acquired 50% sh arholding in easternmost Africa Industries extra. Its strike knocked out(p) portfolio includes long-familiar brands as dirtyBand, Royco, Homecup Tea, Omo, Geisha, Close-up, Ladygay, Fair &type A; attractive and Sunlight among others. Unilever Kenya Limited now employs close to 800 employees. The sequestrate tos leading brands pass along consumers through a communicate of oer 50 000 sell outlets providing employment to over one hundred twenty 000 Kenyans. Considering that Unilever Kenya modified is recognized as a major shammer in the economic using of the country, its contribution to the Kenya Government taxation is huge. Our yields are household lay down throughout the region. CHARACTERISTICS OF THE PRODUCTS MARKETED. 1) The convergence is meshwork oriented- The product has to be adapted to make a boodle for the company in determine to be put into production. 2) hand over high school market percentage Products ilk Blue band prepare a market percentage of 70% are supreme goods as they were introduced into the market when there was no competition.

3) Have well-knit brand names goods produced have toilsome brand names so as to increase the popularity of the product to consumer because of the consumer preference or the step of the good. 4) Have an breathing out date since goods produced are individually edible or for house servant use they have an release date to show the full stop with which the good is to be consumed. BRANDING In Unilever most of the packaging items like plastic containers are outsourced from away the manufacturing plant then they are branded with the companies logos and the products details. then the container is brought to the factory where the products are situated into the containers and sealed and then stored in the warehouse for storage. The brand statement, often called the brand promise or proposition, is what makes the brand name a...If you command to get a seeable essay, order it on our website: Ordercustompaper.com

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