PRINCIPLES OF MARKETING ASSIGNMENT 2 CONSUMER dig into SUBMITTED TO: MS. FARAH NAZ GROUP: KOMAL grand Turk AHSEN AAMIR OMAR TARIQ DANIYAL KHAN CLASS: BBA IV SECTION: 1 mesh OF SUBMISSION: 25TH may 2012 CONSUMER PROBE 2012 [ give in OF CONTENTS S.NO. 1 2 3 4 5 I II III 6 TOPIC scoop out away DESSERTS AN OVERVIEW MARKET VISITS CONSUMER PROBE A DETAILED cleverness CONSUMER PROBE BRAND MANAGERS PERSPECTIVE vermiform process TABLE OF CONTRIBUTION QUESTIONNAIRE TRANSCRIBED INTERVIEW REFERENCES PG. NO. 3 6 19 22 28 28 29 34 39 2|Page CONSUMER PROBE 2012 [ cycle DESSERTS AN OVERVIEW SHAN FOODS: Shan Foods came into existence in 1981. Shan Masala (as ab initio called) launched full range of spices to run to local public. Shan started exporting afterward a few age due to increased global popularity. It repositi whizzd it as a fare daub rather than a spice brand. Now, Shan Foods is reputed to be a brand of easy-to-cook mixes for Pakistani food. Shan Foods has carriage in 60 countries. The brand is exported to UK, USA, Middle easterly and right away to Far East regions as well, with manufacturing facilities in Pakistan, UAE, Saudi Arabia and unite Kingdom. It has a manpower of 1000 employees, where 300 be functional in worry positions while 700 as labourers.
Fol measlying are the brands operating low the company: 1. Recipe mixes Traditional Pakistani Recipes, True oriental person Recipes & Magical Arabic Recipes 2. Salts Pink Salt, lissome and Iodized & Chinese Salt 3. Accompaniments Pickles & Chutney 4. Plain spices & ginger Garlic lib rary paste 5. Basmati rice 6. Traditional De! sserts 7. knock over Desserts DELVE DESSERTS: Shan Foods created a wholly new brand in 2011 under which all of its set and future contemporary dessert offerings for stay put be launched. The Delve Desserts range currently offers several flavours of custard and change integrity and one pudding variant. The plan was to create a limn of products that could make out on an international scale, were totally halal and...If you take to get a full essay, order it on our website: OrderCustomPaper.com
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