“Chronicle of a Death Foretold” by Gabriel Garcia

â€Å"It is a truth universally acknowledged that a single man in possession of a good fortune must be in want of a wife† (Pride and Prejudice by Jane Austen) This essay will look at Gabriel Garcia's Chronicle of a Death Foretold and Mariama Ba's So Long a letter in relation to the topic ‘Social and Economic Status as a bane of women Empowerment'. Gabriel Garcia and Mariama Ba in their works have depicted women's eagerness for social and economic status to empower themselves. Women were shown to have gone as far as destroying their children's happiness for their own desires and satisfactions. For example a number of them have used their daughters by marrying them off to men in possession of a good fortune, regardless of what their daughters felt about the men. The women in the forefront who were in the lookout for social and economic status to empower themselves were Pura Vicario from Chronicle of a Death Foretold, Binetou's and Ramatoulaye's mothers and Aunty Nabou, from So Long a Letter. However there are a number of women which were portrayed differently, namely, Ramatoulaye and Aissatou in So Long a Letter, and Alberta Simonds in Chronicle of a Death Foretold. Women especially from especially lower class used their daughters as a mean of gaining social and economic status by marrying them off to wealthy men. Their views on their daughters' marriage entailed their own self-centeredness only. Pura Vicario for example in Chronicle of a Death Foretold forced her daughter, Angela Vicario, into marriage with San Bayardo, a very wealthy man; because she believed it would pull her out of poverty towards a more respectable upper class distinction. Angela was not only forced by her mother but also her sisters and when Angela told them that she does not love Bayardo, her mother silenced her by telling her that love can be learned too. â€Å"†¦her parents and her older sisters with their husbands, gathered together in the parlor, imposed on her the obligation to marry a man whom she had barely seen.† (Marquez 34) The twins stayed out of it saying that it looked to them like woman problems. That proves that it were the women in the family who were really concerned about Angela's marriage with Bayardo so that they could be empowered through gaining socio-economic status. However, their dreams of escaping from lower class and gaining socio-economic status came to an ultimate end when Bayardo returned her daughter after he found out that she was not a virgin. Pura saw her daughter's marriage with Bayardo as a golden chance to see herself better off socially and economically, which Pura lamented as they had missed it, all because of Angela who had premarital sex. Similarly, Binetou's mother in So Long a Letter also took advantage of her daughter Binetou. She quickly withdrew her daughter from studies to marry her off to Modou. In Modou she saw his wealth and believed that her daughter's marriage with Modou could empower her and uplift her socio-economic status. So, she also wanted to escape poverty and have socio-economic status as Daba, Ramatoulaye's daughter, described her â€Å"†¦her mother is a woman who wants so much to escape from mediocrity†¦Ã¢â‚¬  (Ba, 36) She was satisfied by Modou's wealth, he promised her a villa, monthly allowance, jewels and a future trip to Mecca. But she made it seem like as if she was worried for the welfare of her daughter and her happiness but her frantic thoughts and tense nerves surrounded herself. She reasoned that it was best if her daughter married a man who could guarantee her a good life. However, it was apparent that she did not really care about her daughter as she did not take into consideration how her daughter felt about Modou and she did not care about her daughter's education either. She saw her welfare in wealth and financial stability, a man twice the age of her daughter or a man with already twelve children did not matter to Binetou's mother. So, it was evident that Binetou's mother's intentions were not for her daughter's good but rather for her own desire to empower herself by gaining socio-economic status. Ramatoulaye's mother also seemed to desire social and economic status. She also in a way preferred her daughter Ramatoulaye to choose wealth over love. She did not like her daughter's choice of Modou amid knowing that they both loved each other; she wanted her to marry Dauda Dieng because of his higher socio-economic status as opposed to Modou, since he was a doctor. Similarly, Aunty Nabou wanted her son Mawdo to marry someone from the same caste to upkeep the family's status. She totally regretted his marriage to a goldsmith's daughter Aissatou. Aunty Nabou saw her son, a man of higher caste marrying a blacksmith daughter, as a humiliation to her and a stain to her generation. Therefore, she decided to bring her brother, Farba Diouf's daughter Young Nabou to marry her with her son. She educated Nabou before forcing Mawdo to marry her telling him that she will die of shame in the society if he did not accept, so Mawdo accepted. She did so because she wanted to preserve her socio-economic status which she felt was under threat when her son chose to marry outside and someone from a lower caste. So, Aunty Nabou to preserve her social class disregarded her son's happiness which laid in Aissatou because he truly loved her and she loved him. However, Aunty Nabou did not see this, she only saw her as a goldsmith's daughter and hence she saw her socio-ec onomic status as of more importance than her son's happiness. The only people who stood out differently were Ramatoulaye and Aissatou in So Long a Letter and Albarta Simonds in Chronicle of a Death Foretold. They were the only characters who knew the importance of love in marriage and had put love prior to wealth or socio-economic status. They knew that marriage should consist of love, financial stability, and happiness, rather than just financial stability or socio-economic status. Ramatoulaye despite being proposed to by a millionaire Dauda, she went on to marry Modou whom she loved as she said â€Å"†¦ I preferred the man in the eternal khaki suit.† (Ba, 16) So she married considered love as of more importance than wealth. She refused Dauda even after Modou's death. She too could have opted to marry Dauda and escaped mediocrity and financial burden. Also, she could have enjoyed a higher socio-economic status than before by marrying Dauda, but she did not do so because she did not love him and she knew that this act of her would destroy another woman's life; the woman who was already married to Dauda. Ramatoulaye, herself was cheated by her husband and therefore knew how it feels, so she did not want to Dauda's current wife to go through the same as she was. Aissatou was also one of the few who knew the importance of love and happiness in marriage and had put love prior to wealth and socio-economic status. She divorced her husband Mawdo and went away when he took a second wife, Young Nabou, which shows that she did not want to share her husband and could not bear to see her husband with another woman in her house. That showed the importance of, love, financial stability, and happiness as a whole in marriage to Aissatou rather than financial stability or socio-economic status alone. Alberta Simonds, Bayardo's mother is the only woman who is seen to be completely different. Alberta did not resist her son's marriage to Angela who was not only someone from outside their generation but also someone from a lower caste. So, unlike Aunty Nabou in Chronicle of a Death Foretold, Alberta did not see her son's marriage to Angela as a humiliation or threat to their social and economic status. Perhaps she was aware of son Bayardo's love for Angela and therefore she saw her as the right girl for him. In conclusion, it can be clearly seen social and economic status as a bane of women empowerment. Women sought of empowering themselves through social and economic status by marrying of their daughters to a man with good fortune. Their views on marriage of their daughters entailed their own self-centeredness as they were mainly concerned about their own selfish struggle and fears of financial stability and a secured future. Love was never a factor for the mothers in the marriage of their daughters; they did not care how their daughters' felt about the man. Mariama Ba and Gabriel Garcia show that those women strongly believed that a person's worthiness is not determined by personality or love but by wealth. The only importance they saw was financial stability and socio-economic status, unlike a few other characters that were aware of the importance of love, financial stability, and happiness as a whole.

Machiavelli vs. Erasmus Essay

Machiavelli vs. Erasmus I believe that both of these views, to a certain extent and in certain situations, are still relevant today. With some people, the parts of the population that seek only to gain in their lives, and not contribute to the betterment of society, I would say that the Machiavellian approach would be of better use. Because he is right, a lot of men are ungrateful, fickle, deceptive, avoiders of dangers and eager to gain. With these kinds of people, they will try to take what they can without regard for who they crush, so the only way to keep them in check is their fear of the punishments they might receive. We obviously don’t have to worry about them killing someone for political reasons like in the times when â€Å"The Prince† was written, but I would say that seizure of property is still a punishment used today. That is the first thing people go for when seeking punishment or reparations; money, possessions or property. I think love of country, not necessarily the person running it is the best way to get devotion from people. So I disagree that those people who follow out of love are less reliable. Especially right now, as a member of the armed forces, I can speak for myself a many of my comrades that we don’t agree with most, if anything, our current leader says or does. But we follow his orders anyway, because we love this country, and that is greater than any personal reason for not following our President. If anyone even tried to use the fear approach, they would never even get elected. That is why they have propaganda and the occasional commercial telling all the good deeds they do, not saying who they punished for not agreeing with them. So maybe in a country where democracy doesn’t decide the leader, Machiavelli’s approach might be used, but in ours, I would say o nly for small portions of the population would it be useful. I think Erasmus’s view would be more accepted in today’s world. We all know some politicians don’t follow a lot of the things he lists a good ruler should do. I don’t agree with him saying that taking an injury and losing a little of the â€Å"empire† might be a better choice. Not taking those injuries, and showing the world that we are a super power and won’t take things laying down is the best way to avoid hurt in the long run. But his views on what a leader should be, and how he should treat the citizens of his nation I  completely agree with. The leader should put the good of the people before his own welfare. But I don’t think that war brings all the misfortunes of state, sometimes it is necessary to go to war with those who would bring those misfortunes. I believe that liberals fall under Erasmus’s category with just a little of Machiavelli, with conservatives using some of both. Judging from the two views, I would say that the liberals follow more closely to Erasmus because of his approach to peace. Give a little pride and take a hit, avoid war at all costs. These are approaches that, in my opinion, the most recent liberal presidents we’ve had have used. While the conservatives hit right back and went to war. The war might have caused many misfortunes since then, but who knows what might have happened to us if we had done nothing? We used the fear of punishment approach, and I think it worked just fine. So in conclusion, I think Erasmus’s view is the better approach on how to view and treat the citizens of a nation. But there are some times when Machiavelli’s approach is necessary, if not to your citizens, then to those who would abuse them.

Interview of a Legal Professional Essay Example | Topics and Well Written Essays - 750 words

Interview of a Legal Professional - Essay Example iates of legal staff will be less†¦few and few rather in the years to come, and there is a glad of attorneys as well, and the laws schools are graduating too many attorneys who find that there are no good employments when they come out of school. The interview reveals that many professionals develop interest in certain occupations during their childhood and dedicate efforts to living their dreams. The interviewee prefer the kind of jobs that give them the opportunity to grow professionally and attain personal or rather professional satisfaction. Attorneys interact with people of different kinds making their work flexible (Fede, 2012). People who want to pursue a career in this profession are required to have a degree in legal studies, attend law school and pass a bar exam in the state they chose to practice law in. Their educational qualification must also be bolstered by professional ethics including ability to act honorably, good faith, as well as work in the best interests of the grantor in any legal case. The American law is extensive, a factor that makes Malilo accentuate the ability to read and communicate effectively for any one intending to be an attorney. An expansive review of literatures from the law field and reviewing of vindicated legal cases acquaints one with information required in arguing for the positive and negative sides of a case. The aptitude and capability to interact and relate with people is also essential to an attorney considering the sheer fact that they incessantly interact with professional and non-professional individuals in the course of their professional duties (Lisnek, 2010). Their duties range from researching laws and case studies the legal service field to preparing and presenting cases to a juge in the court system. Moreover, an attorney has the duty and supposition to observe and preserve the interests of the adversary, client, and legal system. Workers in this field require a law degree and to pass a bar exam to

Music and social consciousness Essay Example | Topics and Well Written Essays - 1250 words

Music and social consciousness - Essay Example ntain a balance, these conflicting traditional achievements and the negotiation between the dual pull of past historical significance and present political meaning several new voices from outside the United States has entered in the past and even today one can see their attribute in the contested public sphere, trying to do new justice to African-American expressive culture. They address themselves to the conflict-ridden discursive traditions in the push and pull of ascription and achievement. Individually, these new studies cover much new ground, but when placed in conversation with each other and with past debates, they help us in mapping the territory in which black music acquires its political place and its cultural meaning. Among his impressive achievements of six solo rap albums, over 30 singles, significant roles in six movies and a body of poems anthologized, is his Hit song â€Å"Changes†. Tupac was clearly a performer with multi-dimensional abilities whose contributions to his art deserved to be the best for studying from a variety of disciplinary perceptions. â€Å"The music, sounds, and lyrics from some of Hip Hop’s most talented writers and performers have resulted in what has undeniably become the one cultural institution that urban youth rely on for representation, honesty keeping it real and leadership.† (Walter Edwards) Tupac Shakur’s song â€Å"Changes† presents a reflection of the today’s darker music influence on a life which is suffering in the rough battleground of urban poverty, coupled with the social and political ideas of Black Americans. However his main emphasis is upon the central behaviors which is focused on Blacks, including its rich vernacular language, its hooligan subculture and the crime, violence and nihilism which result from poverty and social neglect. All he has talked about in his song â€Å"Changes† is the humiliating attitude of Americans towards blacks. He focused on two main things, â€Å"Poverty† and â€Å"the fate of

The mechanism of the money multiplier Essay Example | Topics and Well Written Essays - 1000 words

The mechanism of the money multiplier - Essay Example This paper will aim to provide an explanation and illustration of the essential mechanisms behind the concept of money multiplier and intensively the manner monetary authorities can control its size and influence money supply in the economy. First, an overview of money measure will be put forth. Secondly, the mechanism in light of money multiplier will then be explained by use of symbols and equations to elaborate the cyclical variations in the multiplier factor. This will be followed by a scrutiny of money multiplier in the present economic environment which will be explained and lastly a description of the instruments of controlling money supply such as open market operation, reserve ratio and the discount window will be put in details to explain the impact in the size of money supply. A conclusion will then be provided of the general overview of the essay. The Reserve Ratio According to Valdez & Molyneux (2010, p. 111), different measures or dimensions can resolve on the issue of money supply denoted as M via monetary aggregates such as M2 and M4. The monetary aggregate M1 equals to the cash held household whilst M2 refers to the sum of deposit within the bound of retail banks and building societies in addition to the cash held by the household. M4 gives a broader measure of money which comprise of wholesale bank deposits and certificate deposits. These can be expressed as; M1 = Cash held by households M2 = M1 + retail banks and building society’s deposits M4 = M2 + wholesale banks deposits + certificate deposit The measures of money explained above shows the liquidity level of money held in supply even though broader measures indicate less liquidity held. The correlation amidst the bank of England, commercial banks and the households and the behavior which describes the supply of money in the form of deposit ratio of the currency and the reserve ratio. This can be expressed as; M = Deposits (D) + Currency deposit ratio (CU). The money multiplier main tains the mathematical connection amidst the monetary base and the economic supply of money. The monetary base or the high powered money is the summation of the currency in supply in addition to the banking system’s reserves. The money Multiplier can be articulated as; 1/rr this is the inverse of the reserve requirement ratio. For example if the reserve requirement is 20% then the multiplier effect is equal to 5. The extension of a nation’s Money supply that comes from banks ability to lend, the extent of the multiplier effect relies on the fraction of deposits that the banks are stipulated to maintain as reserves. In other terms, it is money used to make more money and is established as division of the total Bank deposits by the requirement of the reserve. The effect of the multiplier is dependent on the reserve requirement that has been set. Thus to get the effect of the multiplier on the supply of money, the first step is to get the amount banks earlier on take in v ia the deposits and then divided it by ratio of the reserve. For example, in case the reserve requirement is about 20% for each ? 200 a customer makes deposits into a bank, then ? 40 must be maintained as reserve. Nonetheless, the remaining ? 160 can be advanced to other banks customers as loans. This ? 160 is then made as deposits by the customers into other banks which simultaneously also keeps 20% or ? 32 in reserve but can loan out the remaining ? 128. This cycle goes on as more customers’ makes deposits of money and more banks proceed with the lending process until the ? 200 earlier deposited makes a total of ? 1000 (?200/0.2) in deposits. These deposits created forms the multiplier effect. It must be noted that the higher the reserve requirement, the tighter the supply of money, which eventually lead to a lower multiplier effect for every pound deposited (Cecchetti, 2008, p. 47). Subsequently, the lower the effect of the multiplier, the greater the supply of

Why does the movie Blackfish address a Marketing problem Essay

Why does the movie Blackfish address a Marketing problem - Essay Example A critical look at the movie would suggest that it essentially inform its audience that SeaWorld, the organization which manages and runs this business, is not only hiding certain important aspects regarding the actual ethical impact of their business but it is also being engaged in activity which can be dangerous not only for the animals but for the humans also. It essentially outlines the need to balance the ethics with informing the target market regarding the overall impact of such activities. (CIEPLY, 2014) Considering the above situation, it is therefore clear that the movie actually highlights the important marketing problem of how the organizations actually fail to maintain effective public relations. The movie clearly outlines as to how the firms actually engage in actions which may attract the negative publicity and hurt the image of the organization. Consumers are increasingly becoming complex and more informed in nature and considering the increase in the overall emphasis on the role businesses can play in ensuring sustainability suggests that marketing requires more ethical orientation towards this. The overall impact of the organizational activities on the consumers and other stakeholders therefore necessitate that the organizations must focus on behaving and acting ethically. Considering the overall situation depicted in the movie, it is clear that the SeaWorld has failed to act ethically and highlights the important ethical issue. It highlights as to how the firm is actually marketing and selling a product which is essentially dangerous for the lives of the consumers and those who interact with them. The blackfish is based upon how the captive Tilikum Orca can actually endanger the lives of others and how the firm actually failed to reveal this and other related information to their target audience. What is critical to note however the fact is that both the firms seem not be acting in ethically and socially responsible behavior. The

Finance and Growth Strategies Essay Example | Topics and Well Written Essays - 2750 words

Finance and Growth Strategies - Essay Example In fact, more mature companies tend to have better payout ratio, with regular increases in the rates. The firm's dividend policy is generally affected by a number of factors like; 1. Future Expansion Plans and Capital Requirements: If the company has expansion plans, diversification plans etc. then it will prefer to have a large reserve of its resources and funds readily available for the new venture. The requirement could be in the form of capital for setting up a new production facility or liquid funds to launch a marketing blitz for a new range of products or tapping a new market. 2. Competitive Environment: Today we are living in an era of globalization and liberalization. This has led to intense competition in many sectors and industries. This is particularly the case for companies in consumer goods and retail industry. Beckett-Camarata et al. (1998) present a conceptual overview of relationship management in a rapidly changing global environment: "In a global economy, all system members are interdependent and are customers. Companies are restructuring (i.e. downsizing) to fund only those core competencies that are key to their profitability and long-term survival. Managing relationships with their customers - especially with employees, channel partners, and strategic alliance partners - is critical to the firm's long-term success" (p71) Therefore companies try to reach all stakeholders in equal measure. For the customers it tries to rationalize the prices in order to attract them towards the product while it is equally crucial that the company tries to keep all its stakeholders in good humor, by paying out good returns on their respective holdings. 3. The overall business scene in the sector/s: Dividend payout decisions are also influenced by the number of companies and the kind of requirements that the business sector has. For example the diamond exploring companies in some of the South African countries do not generally find intense competition and the sector itself is a specialized one, with labor intensive inputs in the industry. In such a scenario, the company will have a committed number of investors and financers who understand the sector well and realize its potential benefits and drawbacks. On the other hand, a telecom services company will have intense competition not only from with the regional telecom companies but from other companies as well. Therefore, in such a scenario the company will be hard pressed for remaining in good books of the investors, coming from a wider spectrum of society. 4. Profit earned during the financial year: Dividend is certainly dependent upon the revenues and profits earned during the year. If the company can keep apart a sufficient amount, in addition to reserves and other liabilities, then the investors can expect better payouts. 5. Political scenario prevailing in the country/ region: The dividend policy is indeed impacted to a great extent by the political environment prevailing in the country or the region. If the political class is supportive of firms' business activities and the firm can chart out a future course of action, the firm can be quite liberal in its payout policy as well. But,

Law Research Paper Example | Topics and Well Written Essays - 1000 words

Law - Research Paper Example 1. Arguments in support of firing the teacher (Pros): There are numerous grounds on which the aforesaid high school teacher is liable to be punished and they are stated as follows: I. The act of posing for an adult website is an immoral act by itself and should not have been committed by the teacher. II. Any teacher is a role model for his students and as such the high school teachers’ act of posing in an adult website gives a bad effect on the ideology of the students. Thus, the teacher should be penalized to prevent further damage on the students’ ideology. III. As a teacher of a school she should have conformed to some public, moral, business, and ethical standards as her actions affect her students and indirectly a larger community, which she did not, making her eligible to be dismissed. IV. Before getting hired by the school, the teacher signed an agreement which read, â€Å"I agree to promote this schools mission of training good and law-abiding citizens who will make this society a better place to live.† The act of posing for the adult website creates a bad impact on the students. It can happen that the students start posing for adult websites following the teacher. The teacher violates her contractual obligation â€Å"of training good and law-abiding citizens who will make this society a better place to live† (Contract clause) and therefore she should be fired. V. It can be presumed that the teacher has caused harm to the students by posing for an adult website once students have come to know about it and this makes the teacher liable to â€Å"be sued personally for causing student injury† and she may â€Å"also lose her job† (Kaplan and Owings 252). VI. The high school teacher was also negligent in doing her duty towards preventing harm to the students. She never thought for an instant that when her act of posing for an adult website is disclosed she may cause a bad impact on the ideology of the students and in directly the future of the students. Moreover, â€Å"neglect of duty and negligence† is a ground for dismissal of a teacher in 26 states of US (Neal 86). 2. Legal provisions in support of firing the high school teacher (Pros): There are numerous legal grounds which entail the dismissal of the high school teacher in this case, which includes dismissal of the teacher for immorality, causing harm, violation of contract, injury to the students and negligence. The burden of proof is on the school for proving through evidence that the teacher actions fulfill one of the aforesaid categories, making the teacher liable to be dismissed. The statutes of many states of US allow the dismissal of a teacher for immorality or unprofessional conduct. Immorality or unprofessional conduct authorize firing of teachers for behavior and choice of lifestyle the community or school board holds wrong or unfitting for teachers (Imber and Geel 193). In the instant case, the act of posing for an adult w ebsite is an immoral act and the teacher is liable for immorality. As stated by Essex in his book that immorality â€Å"is often cited as grounds for dismissal† (197). Immorality is a conduct that offends the ethics of a particular community that makes the teachers unfit to teach. The courts tend to view unprofessional acts of immorality as those actions that have an adverse impact on the teacher’

Steps involved in recruiting Essay Example | Topics and Well Written Essays - 1250 words

Steps involved in recruiting - Essay Example A wide variety of federal and state laws govern what can and can’t be done during all stages of the recruitment process which comprises of the interviews, investigations, tests and selection to be carried out on the new employee (Sian, 2012). Normally the following statutes will come into play prior to the starting of any stage in the process of selection, interviewing and appointment. They include ;( 1) The Civil Rights Statute of 1866, 1870 and 1871 which forbid any form of prejudice against the minorities.(2)The Fair Labor Standards Statute of 1938 which provides a smallest wage, prevents child labor and requires that employees be paid overtime for extra work done.(3)The Equal Pay Statute of 1963 which provides for equal pay for both genders for work that requires similar effort, skill, responsibility as well as working condition. (4)The Civil Rights Statute of 1964,specifically Title VII-forbids the selection of employees on the basis of sex, color, race, national origin, religion as far as employment matters are concerned from recruitment up to discharge and obliges employers to find out any discriminatory practices and get rid of them. This act also forbids sexual harassment. (5) The Age Discrimination in Employment Statute of 1967 which forbids discrimination due to age for anyone who is over 40 years. (6)Pregnancy Discrimination Act of 1963 Act which was amended Title VII and recognizes pregnancy as a disability that is temporary and forbids bias on childbirth, pregnancy or associated medical conditions (Sian, 2012). 7)The Immigration Reform and Control Act of 1986 which forbids prejudice in employment due to citizenship status, national origin, forbids employment of illegal aliens and gives penalties for any violations.(8)The Americans with Disabilities Act of 1990(ADA)-forbids discrimination against individuals who are

Unscrupulous Master of the House Essay Example for Free

Unscrupulous Master of the House Essay â€Å"Master of the House† is one of the few songs in the musicale Les Miserables that has a happy air, although I would say there is nothing happy or good-natured in the lyrics of the song. The song is sung primarily by M. Thenardier and a chorus group, with Mme. Thenardier, also known as the Thenardiess as Hugo calls her, joining her husband near the end of the song. â€Å"Master of the House† is one of the songs sung at the inn scene of the musicale in Act I. It typifies the demeanor of an unscrupulous inn-keeper who is bent on squeezing as much as he can from his clientele by posing such marketing pitch so base that even his wife deplores him. Like all other businessmen, it is understandable that Thenardier would try to entice a prospective client with lines that would highlight the best in him and his establishment. He tries to be charming, amiable, and always ready to be of service to his clients for a fee, after all, â€Å"everything has got a little price. † But his price tends to be a bit exorbitant, bordering on plain thievery. Although nothing is said in the song as to what he charges his clients for the services he offers, the list of â€Å"extras† that he charges, however, would easily outweigh the main service charge as the list could easily ran into miles for â€Å"when it comes to fixing prices, there are a lot of tricks he knows. † More than that, he practically overcharges for the wine and food that he serves his guests: watered-down wine, minced-meat posed as beef, and sausage made from horse kidney and cat liver. What he serves as porridge or clear soup to his guests, I would not even try to make a guess for sure enough it would appall us who have been born at a time when consumer protection laws are tighter than the belts on our waists. But then again, Les Miserables is set in the early 19th century, when such laws are not yet thought of as necessary. The thinking was that if one can get away with deceit, good for him as he gets a â€Å"good† bargain for his products and services; as for the poor client on discovering the deceit, better luck next time if he can’t force a refund. Thenardier was such a despicable tradesman engaging in deceitful activities in his inn that even the Thenardiess could not hold him in any esteem. Such expletives coming from the Thenardiess could only show her great contempt in being married to such a man, â€Å"hypocrite, toady and inebriate. † In a toast where glasses are asked to the raised in honor of the master, she would rather raise the glass â€Å"up the master’s arse,† or ass in American English. â€Å"Master of the House† is a very good song. It is good in terms of instrumentation, lyrics, and when interpreted properly, it can even be viewed as hilarious. But on close reading of the lyrics and the mirth presented in its interpretation we are presented with a reality that nowadays we, as consumers, are protected from this kind of a tradesman. We are lucky, that when we discover deceit committed on us, there are agencies that can help us get our money back or at least get the value of the product that we agreed to pay for. We do not have to resort to brawny resolutions of dubious transactions involving money. But to make consumer protection laws a lot more fierce and efficient, consumers should do their part: not to engage in illegal trade, intellectual property rights piracy, tax evasion and to report to proper authorities suspicious trade activities. There can never be enough an amount of legislation to protect consumer rights as long as consumers would not learn to defend and fight for his rights. After all, it would not cost us anything to be vigilant on small matters like these. I believe, personally, that it would cost us more when we are duped by the ready handshake, open palm and saucy tale of the next Thenardier that comes along our way. It may be 21st century, but Thenardier is still out there.

Talent Management In Current Economic Conditions Management Essay

Talent Management In Current Economic Conditions Management Essay INTRODUCTION: The present global economy has not only created a complex but dynamic environment as well and the firms need to learn how to compete effectively and efficiently in order to achieve viable growth. (Briscoe et al, 2009 and Friedman, 2005).But one of the greatest obstacles for the success of an organization is due to shortage of workforces with needed enthusiasm and competencies. Even in the period of recession talent management practices have been put aside in order to cut cost. However it is at this time that the strategies of the company should be reassessed and practices of talent management should be encouraged. The organization needs to ensure, in order to have success, that they are having right people with the needed qualities at the right time and in right location. (U.S. Department of the Interior Office of Personnel Policy, 2001) In this essay I would be explaining the meaning of talent management, along with a history (in the appendix) and then I would be critically analyzing the importance of talent management in current economic conditions followed by a conclusion and the learning outcome. TALENT MANAGEMENT: There is no proper definition of talent management as each organization thinks differently. To some organization it is about managing the highly talented individuals having specialized skills which helps the organization to withstand the market and for the others it is about managing the talent i.e. all people have talent and it should be identified and then to train them as per the requirement of the organization. Most of the talent management decisions are done based on core competency of an organization and the skills required for the particular position. Thus talent management is basically a recruitment of people both internally as well as externally, developing them in line with the organizations current business goals, and then promoting and retaining those people for the future business goals. These all functional aspects are done by human resource department who work in line with the companys business goals. (Sundararajan, 2009) ROLE OF TALENT MANAGEMENT IN CURRENT ECONOMIC CONDITIONS: In the current economic downturn most of the organizations around the world have taken tough decisions in terms of managing their talent. Most of the companies has slashed jobs, reduced training and development budget on their staff and have put talent management programmers on hold or have cancelled. The HR professionals are put under pressure by the companies to cut cost. (Bersin, 2008) Even the demographics are considered to be an important for success of an organization and are also the main driver for talent management challenge. Nearly 70 million baby boomers are expected to stop working in U.S. in the next 15 years and only 40 million workforce are expected to retire in the similar period, thus creating a shortage of workers. (Adecco, 2008). All the above shows that how significant is talent management practices and the job which HR plays is a launch pad of talent mindset. But the companies, thinking of bright future prospects have taken a positive approach towards their business and also managing their talents in the  present economic downturn. The companies which have implemented well controlled talent management programs have not only helped the company to overcome short term business challenges but it has relocated the company to achieve long term success and growth. It also has helped the organizations to increase their profits by employing the right people at the right time. (Deloitte,2009). A recent survey conducted by Bersin Associates(2009) have shown that the organizations which have implemented talent management programs have achieved a 60% higher return as compared to the organization that have not implemented it. Thus the organizations have felt the importance of effective talent management processes and have focused more on retaining their highly skilled people and reviewing their systems to ensure that they have maximum return on inve stment. There is an important requirement of knowledge workers, in an organization, having precise skills which are developed through extensive learning and guidance. These workers have created an essential impact on the success of the company. (Jackson,Hitt and DeNisi, 2003). Most of the organizations require constant innovative products to satisfy the needs of the customer. These can be done only through the workforces of the company. This shows that how the talent management practice is crucial to success. Even most of the multinational organizations have felt the need of these workforces and for these they are moving to other countries to recruit and hire talent people. They always look out to enter into new markets as quickly as possible before their competitor does as this helps them to hire the best talent at best prices which helps the organization to remain competitive in this global environment.(Schuler Jackson, 2009) The talent management programs are vital for an organization as it brings a greater long term benefits as compared to short term benefits. Thus the organization needs to have a long term mindset which is crucial in period of economic instability as it brings benefits to the organization than cutting cost in the short term. SHORTCOMINGS OF TALENT MANAGEMENT: As per Cappelli, the large corporations especially in U.S. talent management practices have become dysfunctional leading to the failure of its practices. The main two reasons for its failures are firstly the surpluses of employees during downturn leading to layoffs and reshuffle and secondly the lack of adequate talent resulting in talent crisis. (Cappelli, 2008) The talent management practices in U.S. were done in two ways that were equally ineffective and fruitless. The most regular practice done by the U.S. companies is that they never did anything nor made any plans to combat the crisis of talent. Thus whenever they require a new talent or any employee leaves the job, they relied on outside hiring to fulfill the gap of talent which proved to be costly.(Cappelli,2008) The second approach which is commonly used among older companies is that they relied on multifaceted and authoritative models of 1950 for forecasting and succession planning. This legacy system proved to be a great success when the business was predictable. But in the present economic conditions, where the environment is unstable and unpredictable, it was very tough to have a long term succession planning.(Cappelli, 2008) The companies could not forecast of how many employees would be staying with them once the development program was completed. Thus whenever an important vacancy occurs, the candidate identified as a successor may not be able to meet the needs of the job because of the unstable environment. The company then searches for the talent from outside to fill the gap. This outcome resulted to have a negative impact. Firstly the candidate feels betrayed as the succession plan creates an implicit promise and secondly the investment made in developing these candidates is wasted.  (Cappelli,2008) As per Cappelli, the survey conducted shows that nearly two third of the American companies are not doing any sort of manpower planning nor predicting how many employees are required and the advice they got was to return to the traditional practices of 1950s and create a long term succession plans. For implementing these plans they need to ensure that some sort of planning are done or else the company may have to depend on outside hiring to fill those gaps. The problems related to outside hiring is that it led to the problem of retention of current workers as they feel demoralized and also the cost of hiring a new employee is also very high. (Cappelli, 2008) IMPACT OF ECONOMIC CRISIS ON TALENT MANAGEMENT: Whenever an economic crisis occurs, the first and foremost which the organization does is to make deep reductions in cost by eliminating jobs and also eliminating any cost related to recruitment and professional development. Even the learning and development budget gets reduced. This results in two different scenarios: firstly the people get promoted without having necessary talent, knowledge or exposure to execute the roles effectively and secondly the studies have shown that the employees greatly value the growth of their own talent and thus plummeting the training and budget cost. This results in reduced self-esteem and act as a de-motivator for the employee and it also leads the employee to leave their job.(Insight Research, 2009) Most of the organizations have downscale their business by removing the workforces mainly due to global economic and financial conditions. The research conducted in the area of talent management have reflected that the impact of loss was not felt initially but later on it did make the organization to realize their mistake, when they had no employee with the required knowledge and skills to either foresee or solve problems that occurred. (Collins Mellahi,2009) Finally whenever a crisis occurs the managers shouldnt forget about talent management practices. They should take time to vigilantly re-evaluate their talent management strategy and make sure that they are using their largest talent their staff- as effectively as possible.(Street,2008) CONCLUSION: The most novel way to manage the talent is to use the four values drawn from the operations of supply chain management .The two of them address the improbability in the demand side and the other two addresses the supply side. Make and Buy to Manage Risk: having too much of employees are expensive. So the best way to combat such problems is to develop less candidates than the future requirement and if there is shortfall of talent then it can be hired from outside. The organization must carefully review where to put their assets as some positions can be easily crammed by outside talent.(Cappelli,2008) Adapt to the uncertainty in Talent demand: the actual requirement of talent in future is uncertain and hence the company should employ the demand in shorter groups. Then these groups are selected in regular interval thus putting fewer burdens on the management and also the employees are given general common training to all, and then they are send them back to their jobs to specialize.(Cappelli,2008) Improve the return on investment in developing employees: In order to improve the ROI, the employees should be made to bear the cost of development which helps the employees to gain knowledge. It can also be that the employees may be asked to do work on certain projects on freely basis. And the most important part is to maintain the relationship with the former employees, so that when they return back to job they bring back your ROI in the form of skills.(Cappelli,2008) Preserve the Investment by balancing the Employee-employer relationship: the employees can leave the job if they find better prospects. The best way to retain these employees is to maintain a relationship by having him share the advancement decisions.(Cappelli,2008) BIBLIOGRAPHY: Brscoe, D., Schuler, R. and Claus,E.(2009), International Human Resource Management 3rd Edition, Routledge London.[ONLINE] Available at: http://www.sciencedirect.com/science/article/B6W5M-4XK321Y-1/2/814a88aaea2c415c71975e14a443484e?zone=raall. (Accessed on: Friedman, T.L., The World is Flat, Farrar, Straus and Giroux, New York. [Online]. Available at: http://www.sciencedirect.com/science/article/B6W5M-4XK321Y-1/2/814a88aaea2c415c71975e14a443484e?zone=raall. (Accessed on: U.S. Department of the Interior Office of Personnel Policy(2001), Workforce Planning Instruction Manual, Available at: http://www.doi.gov/hrm/WFPImanual.pdf. (Accessed on: Sundararajan(2009), Emerging Trends of Talent Management and Challenges of HRM ,[ONLINE] Available at: http://www.articlesbase.com/human-resources-articles/emerging-trends-of-talent-management-and-challenges-of-hrm-957837.html.(Accessed on: Bersin,J. (2008), Talent Management: State of the Industry, Human Resource Executive [Online], Available at: http://www.hrexecutive.com/HRE/story.jsp?storyId=98598263query=talent%20management.. (Accessed on: Tarique, I. and Schuler, R.S. (2009), Global Talent Management: Literature Review, Integrative Framework and suggestions for further research, Science Direct, [ONLINE], Available at : http://www.sciencedirect.com/science/article/B6W5M-4XK321Y-1/2/814a88aaea2c415c71975e14a443484e?zone=raall. (Accessed on: Adecco(2008), The next decades talent war, [ONLINE], Available at: http://www.dgfp.de/perdoc/document.php?id=81143. (Accessed on: Schuler, R.S., AND Jackson, S.E. (2009), The Global Talent Management Challenge: Drivers and HR actions for Attaining and Sustaining Global Competitive Advantage Science Direct, [ONLINE], Available at: http://www.dgfp.de/perdoc/document.php?id=81143. (Accessed on: Mellahi,K. and Collings, D.G.,(2009), The barriers to effective global talent management: The example of corporate elites in MNEs, Science Direct, [ONLINE], Available at: http://www.sciencedirect.com/science?_ob=ArticleURL_udi=B6W5M-4XJW048-2_user=8742368_coverDate=10/29/2009_rdoc=1_fmt=high_orig=search_sort=d_docanchor=view=c_searchStrId=1211489006_rerunOrigin=google_acct=C000009999_version=1_urlVersion=0_userid=8742368md5=4c47e726a2ba56294846ce945e8801ef. (Accessed on: Ready, D.A. and Conger, J.A. (2007), Make your company a talent factory, Harvard Business Review, [ONLINE], Available at : http://www.sciencedirect.com/science?_ob=ArticleURL_udi=B6W5M-4XJW048-2_user=8742368_coverDate=10/29/2009_rdoc=1_fmt=high_orig=search_sort=d_docanchor=view=c_searchStrId=1211489006_rerunOrigin=google_acct=C000009999_version=1_urlVersion=0_userid=8742368md5=4c47e726a2ba56294846ce945e8801ef. (Accessed on: Deolitte(2009), Balancing talent strategies in difficult times, Available at : http://rss.hsyndicate.com/file/152003927.pdf. (Accessed on: Bersin Associates And Centre for Creative Leadership Industry Study(2009), High Impact Succession Management, Available at: http://www.centerforcreativeleadership.com/leadership/pdf/research/HighImpactSuccessionManagement.pdf. (Accessed on: Jackson, S.E., Hitt, M.A. and DeNisi, A. (2003), Managing knowledge for sustained competitive advantage, [ONLINE], Available at: http://www.dgfp.de/perdoc/document.php?id=81143. (Accessed on: Cappelli, P.(2008), Talent Management for the Twenty first century, Harvard Business Review,[ONLINE], Available at: Moodle of the University of Glasgow.(Accessed on: Insight Research(2009), Perspectives of talent management in challenging times, Available at: .http://www.accaglobal.com/documents/talent_management.pdf. ( Accessed on: Street, M.(2008), Talent management in a Recession , Available at: http://www.management-standards.org/client_files/Talent%20management%20in%20a%20recession.pdf. (Accessed on:

Revolutionary QM212 :: science

Revolutionary QM212 Abstract: A new process in bio-chemistry involves the manipulation of molecules to defeat diseases, viruses, chemical warfare, and to reduce the cost of bio-chemical engineering. This new process is refined in that the researcher utilizes new computer technology to model the behavior of certain molecules to insert a "slot" for discarding unwanted foreign objects. These unwanted foreign objects are discarded by fixing the slot to fit the objects. This slot can be customized, through manipulation and modelling, to fit many different objects. Therefore, objects such as viruses, poisonings, or bacteria, could be jetted out of ones body. This aspect could one day benefit millions of people around the world. Chemical Process: Teams from universities successfully inserted instructions for building an anti-fluorescein antibody in the DNA of bacteria. This antibody binds with fluorescein molecules. Into this chunk of material, they inserted instructions for buildin g a metal-ion binding sight. They discovered where to put this slot by simulating the antibody on a large computer. The resulting product revealed an anti-fluorescein antibody which binds to metal ions. After physically inserting the genetic code in to E. coli. bacteria, the researchers had a large batch of a new compound which they named QM212. When copper was added to this new batch, it binded with the metal-ion binding sight, decreasing the fluorescent emissions. Applications: The human immune system already uses similar antibodies for similar tasks. Natural antibodies conform to the shape of foreign bodies and bind to the outer surface. They then release enzymes to break down the substance. In the experiment, c opper acted as the foreign body while QM212 was the antibody. One application of this process could be used by the military. The military, utilizing bio-chemical tools, could engineer an antibody which binds with nerve gas and splits each molecule. This could be accomplished by first of all searching t he Brookhaven database for a proper antibody. Then, using large mainframe computers, one can manipulate models of the antibody and create a binding sight for the nerve gas molecules. Then, the soldier would inject himself with the antibodies when h e is nerve gased. Another application of this process could be used by bioÄ chemists in fighting the AIDS epidemic. If an antibody was engineered to conform to the AIDS virus, it could break it in half and dispose of it. Finally, using E. coli., synthetic antibodies replacing current vaccines could be mass produced.

Visual Molecular Dynamics VMD :: Computer Programs

VMD or Visual Molecular Dynamics is a computer program that can be used to design, animate, and model molecules especially organic molecules so that they can be visualized in 3-dimensional graphics for analysis and better understanding of their molecular structure and components. For the most part VMD is used to view and analyze the molecular stimulations, but the program also contains rendering tools that can be used to modify the dimensional and sequential data of the molecules. The data can be applied in various ways. Biochemists can rearrange and form amino acids to observe mutagenesis or functions of the proteins, it can also be useful to predict and understand catalytic mechanisms stimulated by proteins. VMD can be useful to a range of audience, molecular structural data obtained from VMD can be integrated with bioinformatics, which will then provide useful information to researchers of biological system, not only individuals involved with the field of biological science, but also theoretical and experimental researchers of chemical science can utilize the information to scrutinize the chemical structure of molecules. It can also be used in educational institutions to display molecules in a very descriptive manner to students, to give them a broader idea of the structural function. On the organic level VMD is most likely used to model proteins, nucleic acids, and lipid bi-layer assemblies, VMD can also read Protein Data Bank (PDB) files so any protein structures can be found in the VMD database, VMD can create very detailed graphic of molecular dynamics stimulation, then using the variety of tools that are included in the program structures of these organic molecules are then modified and analyzed to view the experimental molecule. One of the major molecule structure created and analyzed in VMD by biologists is the molecule of hemoglobin. Hemoglobin is an essential element of an animal body, iron containing oxygen transport protein in red blood cells, it transports oxygen from lungs to the rest of the body of animals, so it can be used by cells. Hemoglobin plays a significant role in function of an organism, likewise deficiency of hemoglobin causes severe damage to the body. So modeling, and animating hemoglobin molecule structure in 3-D graphics, the diseases and problems caused by decrease of hemoglobin can be discussed and explored more thoroughly, for cure or other diseases that can be caused from the absence of sufficient hemoglobin in the body. The molecular dynamic stimulations of hemoglobin can illustrate the mutations in the genes of hemoglobin proteins, which then can be examined, and modified in order to study the cause, also to predict future possible mutation in hemoglobin genes and their effect.

A View on Perspectivism :: Philosophy Philosophical Essays

A View on Perspectivism Perspectivism is the doctrine that most or all large philosophical questions have many proposed answers, and many views on how to judge between those proposed answers, and that intelligent people of good will are likely to continue to have differing perspectives on these large questions of philosophy indefinitely. There are both historical and theoretical reasons for embracing this view. Historically, it is manifest that though philosophers have often attained views which are highly satisfying to themselves personally, few perspectives have won a con sensus even in their own times, and none have won a consensus over time. (I refer here to a consensus on some positive view; a consensus on the falsity of views, usually older ones, may be commonly found. But even long rejected views are liable to unexpected resurrections.) In any case, even agreement of near miraculous extent would not prove any thing anyway and would amount to just a widely accepted view with widely accepted count ers to arguments against it. We may note certain alternatives to and variations on the perspectivist's thesis. There is first of all what we might call the standard position, namely, that there may be many perspectives on a given question, but all but one of them are wrong and can in principle be shown to be so. There is classical skepticism holding that there is a true view but we can't get it and wouldn't know it if we did. There are also the relatively more recent views that large philosophical questions are meaningless (as in positivism) or illusory (as in analytic philosophy). There is what we might call the existential view that there are many views and we may appropriate one according to our own free decision or freely selected standard of evaluation. There is the pragmatic view, that there are many views and many of them are of personal interest and many may indeed be considered true in varying ways and degrees and for varying purposes and persons. Then there is the view that the perspective we a ppropriate tends to become true in varying ways and degrees, at least for the subject, so that we create our world in varying ways and degrees. Finally, there is the view that we do not so much search for a view, find a view, choose a view, but rather that our views arise in us more as a consequence of our culture, temperament, or character than of our reasoning powers.

Point of View Essay

The speaker of the story, who speaks as a first-person narrator, is not named. We may conclude that he has had a good deal of experience with small boats, and with the language of sailors. His concentration shifts in the course of the story. At first, he seems to be aware of all four men on the boat, collectively, and he makes observations that permit us to understand the ideas and responses of the men, who are linked in a virtual â€Å"brotherhood† because of their having been stranded on a tiny boat amid the high waves that are menacing their existence (paragraph 9). At about paragraph 49, however, the speaker shifts his concentration primarily to the correspondent, while he describes the other men more dramatically. Might we assume that at this point, Crane is merging the speaker of the story with his own voice, as nearly as we can determine it? Throughout, the speaker introduces some of his own ideas, and also, at times, speaks ironically. This accounts for some of the more humorous expressions in the story. Thus, the speaker comments wryly that the men, while rushing from the sinking ship to save themselves, â€Å"had forgotten to eat heartily† and therefore were now being weakened with hunger (paragraph 49). The speaker is in control of the tone of his descriptions, as when he points out that the human back, to a rower, is subject to innumerable and painful kinks and knots (paragraph 82). The speaker is also observant and philosophical, as when he comments that the four men at sea need to turn their heads to contemplate the â€Å"lonely and indifferent shore† (paragraph 206). The story’s final sentence, about the fact that the three surviving men can be â€Å"interpreters,† is suggestive of a good deal of thought and observation that could lead beyond the content of the story. Though the point of view is third-person limited-omniscient, Crane’s merging of his thoughts with the narrator’s would not be as effective, not as dramatic, or objective, for it is this third-person distance that Crane feels would be most suitable for his idea that men are insignificant compared to the forces of nature, or nature itself. The point is driven home well with his particular point of view: another or different point of view would cloud his message and obscure his central theme: a different point of view would be too emotional, too fraught with survivability. The white heron is told from a third-person omniscient point-of-view, one that is aware of both Sylvia’s hopes and aspirations, and the hardships that she will encounter as she strives to achieve them. The constancy of the tree is noted from the very beginning with Sylvia’s recognition that â€Å"[in the] dark boughs [of the tree]†¦ he wind always, stirred, no matter how hot and still the air might be below†¦ † It is from this stillness that Sylvia begins her journey â€Å"with tingling eager blood† and apprehension of the point at which she must make â€Å"the dangerous pass from one tree to the other, [when] the great enterprise would really begin. † This image of making the transition from a smaller tree to a larger more dangerous one is a symbol of Sylvia leaving the realm of her early childhood to begin facing the challenges of becoming an adult. At first, â€Å"Sylvia felt her way uneasily,† but as she crosses trees and feels the support of the old pine, she becomes â€Å"his new dependent. † The pine is likened to â€Å"a great main mast to voyaging earth,† a simile which is followed by the author’s personification of the way in which it â€Å"h [olds] away the winds† to protect the â€Å"solitary gray-eyed child† just as a father would do. The narrative pace of the passage varies from being restrained and held back as Sylvia prepares for her adventure, to increasing in speed slightly once she changes trees, to finally reaching a climax once she reaches the top. It is this fast progression from her climbing and feelings of support from the tree to this climactic awakening that aids in communicating the true extent of Sylvia’s growth. The â€Å"spark of human spirit† that the tree’s â€Å"ponderous frame† helps to lift to the top quickly easily becomes â€Å"a pale star,† trembling and tired, but wholly triumphant. † Bierce tells â€Å"An Occurrence at Owl Creek Bridge† in three parts. Part I is in objective third-person point of view except for the last three paragraphs. In objective third-person narration, the storyteller observes events but cannot enter the mind of any character and disclose his or her thoughts. In the last three paragraphs of the Part I, the narration shifts to omniscient (all-knowing) third-person point of view in relation to Peyton Farquhar. This shift enables Bierce to take the reader inside Farquhar’s mind to demonstrate how emotional upheaval alters not only the way the mind interprets reality but also the way it perceives the passage of time. First, Farquhar mistakes the ticking of his watch for the tolling of a bell or the ring of an anvil struck by a hammer. Then, after Farquhar drops from the bridge at the moment of execution, he perceives a single second as lasting hours.

Othello †English Exam Essay

Othello is a tragedy written by Shakespeare in 1602. The main character, Othello is a popular general in the town of Venice. He falls for the young Desdemona and all goes well for a while, until Othello promotes Cassio instead of Iago. This causes Iago to become jealous and he plots a malicious plan to make Othello unhappy. He manipulates different people into getting them to do what they want; Emilia who is Iago’s wife steals a handkerchief for him. The handkerchief plays an important part in the play as Othello gave it to Desdemona as a token of his love. Desdemona treasures the handkerchief but mistakenly leaves it behind one day; this is when Emilia steals it. Once Iago has the handkerchief his entire plan falls into place. He puts the idea that Desdemona is having an affair with Cassio in Othello’s head, and then places the handkerchief on Cassio. At first Othello is so in love with Desdemona that he thinks nothing of it, but once he sees that Cassio had the token of love he gave to her, he thinks differently†¦ After being left heartbroken, he confronts Desdemona and eventually suffocates her to death. The innocent Emilia comes in to find her mistress murdered, she then reveals the truth that Iago was behind all the lies which is when Iago comes in and kills her. Othello then kills himself out of guilt. A soliloquy is like a monologue as it is a paragraph spoken on stage alone; however it is just a short speech. A Soliloquy is about what a character is doing or thinking or it could just be about what is happening in the play at that time. In ‘Othello’ Iago is the character that says most of the soliloquies, he talks about his plans to undermine Othello and how he can predict everyone’s reactions. Directly before Iago’s first soliloquy, Roderigo and Iago talk about going to war in Cyprus and Iago manipulates Roderigo into doing what he wants by persuading him that Desdemona will tire of Othello eventually and she will then fall in love with Roderigo. He does this because he knows that Roderigo is in love with Desdemona; however he knows that Othello and Desdemona are happily in love and would never tire of each other. In Act 1, Scene 3, Iago’s first soliloquy is about what he plans to do, he explains that by telling Othello lies he will get exactly what he wants. This is for Othello to be unhappy. He also explains that by doing this he will get Cassio’s job therefore he will be killing two birds with one stone. In this soliloquy he mentions a rumor,’ ‘twixt my sheets, /he’s done my office. ‘ by this he means that he thinks Othello has slept with Emilia but he doesn’t know if it’s true or not. This is the only line in the play that suggests a reason behind Iago’s plans and why he hates Othello so much. However by using the word ‘office’ to refer to his wife, Emilia Shakespeare gives the audience the impression he doesn’t care for her much. I also know this as he uses her later in the play to make his plans against Othello work out; he also kills her at the end of the play. Iago then goes onto say, ‘I know not if’t be true/yet I, for mere suspicion in that kind, / will do as if for surety. ‘ Iago is saying, even though he doesn’t know if it’s true or not, he’s going to get back at Othello anyway. Therefore he could just be using this as an excuse for his plans, as this would make the audience see him not as evil but as unhappy and wanting revenge which would make them sympathetic for him. However, as this seems like a cover for his for his evil plan, again it is clear that he doesn’t really care about Emilia. Shakespeare gives Iago the line, ‘He holds me well, the better shall my purpose work upon him. ‘ I think that Shakespeare does this to show that because Iago thinks very highly of himself Othello will too, and never suspect that he is telling him lies, and that he will always trust him. He also uses the word; ‘purpose’ which seems like he is trying to the audience, this is what he has to do, like it is his purpose to bring Othello down. Shakespeare also shows that Iago hates Othello by undermining him, for example Iago says, I hate the Moor. ‘ By using the term, ‘moor’ this is being racist, however a Shakespearean audience would not have seen this as racism as it was not widely recognized in those times. However Iago knew that by saying this it would be an insult to Othello. He then goes on to say, ‘Will be as tenderly led by the nose as asses are†¦ when he says this he is referring to Othello as a dumb animal, this is called Animal Imagery, by doing this a Shakespearean audience would see him as more of an animal and therefore this would lessen their respect for him. Iago is saying that because Othello is so dumb and trustworthy of Iago, he will do exactly what Iago wants him to. He will be easily tricked into thinking that Desdemona is having an affair. The last two lines of the soliloquy are,’ I have’t. It is engendered. Hell and night / must bring this monstrous birth to the world’s light. These two sentences stand out because they are a rhyming couplet unlike the rest of the soliloquy. The rhyming couplet, ‘Night’ and ‘Light’ could make you think of a number of different things, for example opposites, comparing the good characters to the bad characters. It could also be a representation of Othello and Desdemona referring to their skin color, emphasizing how different they are. All these things would make the audience think more deeply into how different some of the characters in the play are, for example Iago and Othello or Desdemona and Emilia. The word ‘engendered’ means created and when Iago says this he is talking about his sneaky plan to bring Othello down. By saying this, the audience will think he has just thought of his plan at this point, however he had actually already come up with his plan. He also says the line, ‘monstrous birth to the world’s night. ‘ first of all by using the word, monstrous it stands out because this is quite an angry word however he says this in a calm manner, however because of the type of word he uses it could lead the audience to think about how each of the characters that Iago is betraying may feel after Iago’s plan has taken place. In Act 3, Scene 3 the most important part of the play takes part, and that is when Iago receives the handkerchief from Emilia who has stolen it from Desdemona. Without this Iago’s plan would not work as Othello seeing the Handkerchief that he gave to Desdemona as a token of their love in Cassio’s hand is what leads him to believe that she has been unfaithful. Iago’s soliloquy from Act 3, Scene 3 is about what he plans to do now he has the handkerchief; he also mentions how important it is and that without it his malicious plan would not work. This particular soliloquy is also written as a poem, I know this because the beginning of each line has a capital letter, ‘ And Let Him find it. ‘ Shakespeare does this because it makes the soliloquy stand out from the rest of the play. This is probably one of the most important and effective soliloquy from the play as it tells you a lot about Iago’s character. Iago’s first line of the soliloquy is, ‘I will in Cassio’s lodging lose this napkin, / and let him find it. In other words Iago is saying he is going to slyly place the handkerchief in Cassio’s room so he will find it yet never know that it was Iago who placed it there. This is a vital part of Iago’s plan because by planting the handkerchief on Cassio, Othello will see that he has it and automatically think that Desdemona gave it to him, if he didn’t do this then Othello would never believe that Desdemona has been having an affair. This wouldn’t have a dramatic effect on the audience as they would already expect Iago to say this from the first soliloquy in Act, 1 Scene 3. Iago then goes onto say, ‘Trifles light as air/ are to the jealous confirmations strong’ which basically means that even though the handkerchief is a small insignificant object that would – normally – make no difference what so ever, if Iago is careful and he uses it at the right time. Everything will fall into place and his plan will work out perfectly. By, ‘ Jealous confirmations strong’ he means that because Othello is slightly jealous to begin with, once he sees the handkerchief in Cassio’s hand and is tricked in to think they’re having an affair, he will be even more jealous. The next line of the soliloquy is, ‘As proofs of holy writ:’ Iago is saying that he is certain that the handkerchief will definitely do something, and he is using religion to back himself up. Shakespeare does this on purpose as a Shakespearean audience would immediately believe Iago, religion was an important thing in those days there for if Iago uses this to back up his plan, and they would also think it is important too. Shakespeare ends the soliloquy with the line, ‘ Burn Like mines of sulfur. I did say so. this is simile, it is used to describe exactly how Othello will react to the constant lies he is being fed without realizing, he will start to believe everything Iago tells him. The way he says, ‘I did say so. ‘ makes him sound like he has a very high opinion of himself, almost like he is describing himself as god-like. I think he is also referring to what he said before, when he says that he hates Othello. Through out ‘Othello’ Shakespeare wrote Iago’s soliloquies about his devious plans to undermine Othello, to do this he used religious imagery which is when you say something about religion to symbolize something else. In Othello religious imagery is used when Iago talks about creating his plan, ‘Hell and night’ by saying hell he could be referring to the devil which makes me think of Iago as he is evil and devious. He also says in Act 3 Scene 3, ‘I did say so’ by saying this it is almost as if he is describing himself as god-like. Shakespeare used religious imagery because it has the potential to change a Shakespearean audience’s mind about the story. It would attract them more than it would a modern audience. All through the play, soliloquies are used to let you know what is going on inside the character’s mind. Iago’s soliloquies help the audience understand Iago’s character; it also helps them realize his motives for everything he does during the play. There are a few different reasons behind Iago’s devious plans. We see this through the two soliloquies from Act 1 Scene 3 and Act 3 scene 1. Shakespeare uses a lot of dramatic irony in his plays through all the soliloquies which are spoken. The strongest piece of dramatic irony used in the play is that the audience know exactly what is happening, for example Desdemona is innocent and that it is Iago who his twisting things and telling lies. Where as Othello has no idea, he thinks that Iago is trustworthy and that Desdemona is guilty of having an affair. Dramatic irony is exciting and it makes the audience feel like part of the story. Throughout the play, Shakespeare uses irony to add humor, suspense and tension. Overall soliloquies have a drastic impact on the play as not only do they explain what characters – mainly Iago – are thinking, but they also create an atmosphere in the audience. Soliloquies make the audience guess what it going to happen next in the play, and because there are so many of them it also gets their attention. Another reason why soliloquies have a good impact on the play is because it makes it more interesting having just one person on stage talking to themselves or the audience instead of having two or more people having a conversation between them selves.

Community Health Needs Assessment (CHNA) Essay

In the recent Community Health Needs Assessment (CHNA), orthopedic cases are projected to increase in the Trinity Hospital over the next five years. The assessment displayed that orthopedic cases are likely to flow from 11,800 to 17,338 (+46%); joint and spine procedures by 30%; and outpatient joint and spine procedures are expected to rise by 350%. The assessment highlighted the orthopedic services and the needs of the Trinity community. Some of the needs were shortage on physicians and specialist, gear, physical therapy services, and surgical suites. When looking at the business side of things you must understand supply demand. When demand rises and supply goes unchanged, a shortage will follow leading to greater costs equilibrium and if demand does not change and supply drops a short happens. This means there will be an increase in the overall revenue because of the rise in the demand for the orthopedic services. The community has a high demand for orthopedic services so it is and the population size for the aging community is growing so it is likely these services will be at an all-time high in five years. A recent needs assessment displayed that the current orthopedic cases are expected to rise 46%, with a 30% growth in inpatient joint and spine procedures. As expected outpatient joint and spine procedures are projected to grow by 350%. The orthopedic center is in a high demand area and the numbers show a defined market area within. There are also two private local hospitals in competition with very good orthopedics programs, which makes the need for Trinity’s to have a strong orthopedic program. Research shows that the main location is within the community with a projected population growth of 4%, this sets the demand for a quality orthopedic program to cover the growing community. The needs assessment shows that with an established orthopedic center, it is possible that we are able to provide everyone in the Trinity community with quality service for. It would be very feasible to develop the new center right away in order to meet the demands of the community and provide adequ ate treatment and services with adequate equipment. The orthopedic center development should allow us to incorporate an international trend of providing quality healthcare for all citizens in the community and spending less money. Regardless of the ability to pay we must also look into ways to reduce spending and still providing quality healthcare. The development of a plan that will allow patients to be treated despite financial ability  and health insurance could also help us meet the demand in the community. While our country does not offer a national healthcare system, our facility can incorporate the international trend. In addition to developing an integrated health system developing a selective groups of physicians and healthcare workers to provide adequate services. Currently there are two groups that are moving in the area. Fortunately one group has recently secured office space to open a branch of orthopedic practice on campus with the Trinity community, which helps us move to the integrated healthcare system. This benefit s the Trinity community by providing more services and quality programs to assist more patients. The ultimate goa at Trinity is to provide quality healthcare to all citizens of the Trinity community Robotic surgery and current digital equipment would be complementary to the new orthopedic center in surgical units. In addition to this we are able to accommodate the demands of orthopedic cases we deal with in the facility within our surgical units adequately. The development of the surgery facilities provide the advantage to recruit orthopedic groups that desire to be closer to Trinity and apply for privileges for the facility. There are currently twenty operating rooms that are equipped with the basic setup necessary to accommodate the orthopedic program. The rooms are equipped with two CT scanners, MRI scanner, X-ray, nuclear medicine, mobile PET scanner, and ultrasound services. The nursing staffs at Trinity are devoted and skilled which helps increase orthopedic nursing certification rate to 75% showing that this is a strong area in the facility. Although we may not be highly recommended the drive towards patient quality care it is a major part of the increase in demand of services. Even though all our service lines compliment the orthopedic program, it is clear that we can work hand- in- hand to develop a valued healthcare system and meet the demands, not only for patients but all hospital staff as well. The recent research shows that we could cut cost by building a new 5000 square foot physical therapy/rehab center adjacent to the Trinity campus. The new building costs estimates to about 600,000 verses 700,000 to purchase the space adjacent to the Trinity campus. In order to expand the services by adding a radiology department and have two MRI machines could cost approximately $3,000,000. Currently in the capital reserves we have 25,000,000 so this would be feasible for this service line expansion. Adding an orthopedic center could potential gain approximately 2100 new surgical cases and also gaining about 6500 visits in physical therapy. This can bring the profit margin to about $2,171,500. According to the five year projection plan, it is projected that there will be about $25,000 in gross charges per orthopedic surgical case. It is also clear that there is a $275 in gross charges per physical therapy treatment. 31% is the ratio of cost in charges when calculated. The Medicaid, Medicare and self- pay patients are at an all-time high right now so it is projected that the orthopedic program will increase in revenue and gain more pay-in patients. Developing a bundle payment program can allow the patient insured and uninsured an opportunity to get quality care and treatment in an affordable manor. A community hospital with the orthopedic center in it will be great in the future to help increase utilization, and also make-up for the decreased volume seen with the damage of the OB program and decay of general surgery volumes. An increase in the utilization could help our key financial indicators and also develop an effective profit plan for years to come. In order to increase the amount of specialists that are in the center we will need to target the patients who need total joint care. Developing a patient navigation system for these pacific patients can be a huge way to market the new service line to the community also coordinating care and appointments for the patients. This will also be a chance to provide physicians with the ability to sustain private practices and still work in the facility and have hospital privileges. It is suggested that we continue to work closely with those practices that are moving in the same direction as Trinity help outline the exact plan that has been developed for the marketing. A key marketing strategy that can be used in the marketing area is advertising. Highlighting the high quality services and giving the physicians satisfaction rate which is 90% could convince new patients to come to Trinity. Adding the orthopedic group adjacent to the Trinity campus, a referral service could be developed. The system should be set up as Trinity refers the orthopedic cases to the physicians group who will then in return refer all of their patients to the new orthopedic center for surgery, physical therapy, etc. Working directly with the physicians can give a more unified unit where everyone is able to benefit and also help increase their revenue equally among the practices and the hospital. Marketing can weigh in  on the expanding growth of the orthopedic specialists that are on staff and the new orthopedic center. Patients will be provided with referral information if the patient is in need for physician’s services on Trinity campus. We can also give referral for physicians who are not directly connected to the Trinity facility but have privileges at the facility. These physicians are able to use the referral services and in return refer patients to our facility and the new orthopedic center. Resources Kohn, L. T., Corrigan, J., Richardson, W. C., & Donaldson, M. S. (2000). To err is human: Building a safer health system. Washington, DC: National Academy Press. McLaughlin, C. P., & Kaluzny, A. D. (1999). Continuous quality improvement in health care: Theory, implementation, and applications. Gaithersburg, MD: Aspen Publishers

Richard Branson – Paper

Hence, Brannon has very strong leader-member relations. Second, task structure must be analyzed In a course of four 1. Can a decision be demonstrated as correct? Steps: 2. Are the requirements of the task understood by everyone? 3. Is there more than one way to accomplish the task? 4. Is there more than one correct solution? Based on the environment that Brannon has created at Virgin, assumptions can be made about situational traits. Brannon makes sure that he acknowledges his employees' hard work.That means when a decision Is correct, the appropriate staff ill be praised for making the correct decision. Brannon also encourages his management to continue to challenge employees to come up with new creative ideas to attack the present situation. This means not only will employees understand the task requirements, but they will also be encouraged to find alternate ways to accomplish the task as well as alternate solutions. Using the Graph below, when Richard Brannon keeps a situation at moderate control his effectiveness as a leader and fearlessness as a leader Is maximized.If you have a demoralized staff your company will soon disappear† (Management Skills 1: leadership and motivation). Motivation is the process that accounts for an individual's intensity, direction and persistence of effort toward attaining a goal. Richard Brannon has never lacked self motivation as a result of continuously creating and seeking new challenges to overcome. Brannon transcends his natural self motivation into his unique, hands off management style which emphasizes employee Job happiness and comfortable relationships.Self motivation was never an issue in Abrasion's career as an entrepreneur and business man. From starting Student magazine at age 16 to creating a dominant rower in the recording industry, Brannon always had a desire to seek out new challenges. This may have rooted from his parents because they did not view his learning troubles as a limitation and encouraged him to find and pursue his venture, Student Magazine, his convictions were the underlying motivator. Brannon wanted people to hear his views and was willing to exude hard work in order to assure this happened.Brannon soon began to feel a sense of enjoyment and purpose–a major theme in all of Abrasion's motivation techniques– which transitioned his efforts into the music and recording business. Of course, love and passion is not always a the best self motivator if success is never attained. Thus, Abrasion's second key to self motivation is moving forward, rather than moving back. For example, in the wake of the U. KS recession of the sass's Brannon had a choice to consolidate or keep growing.In response Brannon bought two night clubs and invested profits back into his music industry in order to create success and limit losses. The third key for Brannon was to always have goals. Once current goals are attained, new goals must be formed. This is demonstrated as Abrasion's go als were reddened from creating one of the world's most respected brand to investing in large-scale philanthropic endeavors such as the creation of Virgin Unite. Finally, perhaps the most appropriate rule to Abrasion's success: â€Å"Screw it. Let's do it† (Brannon)!When one man owns a record company, a soft drink company, and is pursuing space tourism there self motivation must never be deficient. Abrasion's self motivation is an extension of how he motivates others. Despite running such an extensive array of companies, he takes on a very â€Å"hands-off,† management style. He says, â€Å"l don't look at any figures or projections, if he [Patrick Ezekiel] wants to do it that's fine by me. That's very much the approach we take, there's a lot of trust† (Management Skills 1: leadership and motivation). The trust he displays in his management demonstrates that Brannon is a Theory Y manager.Theory Y managers assume employees can view work as being natural behavior a nd are committed to the objective. They tend to be less controlling and have a more hands-off approach. As a result, Brannon believes that his management can do their Jobs to the best of their ability without his constant supervision. In addition, Brannon has a knack for surrounding himself with a very capable staff and creating a work environment in which they thrive. † Although Brannon is â€Å"hands-off,† he does create a particular environment that is very affective in motivating his employees.He does this by participating in lots of direct personal communication with his employees. Even though he is a corporate leader, he displays compassion for all employees in the Virgin family and pushes them to become leaders themselves. An example of this is Abrasion's involvement in public relations. Whether its extreme stunts or press leases, Brannon sets aside 25% of his time for public relations. He explains, â€Å"If your staff works enormously hard to create something t hey are proud of, it's foolish if you don't let the world know about it. This social involvement gives his employees the impression that Brannon greatly appreciates his employees' success and hard work. Certainly an employee will be more motivated to work extremely hard for Brannon and Virgin, if Brannon is doing the same for that employee. Analyzing Abrasion's motivational techniques more closely, Mascots Needs Pyramid comes to mind. Brannon looks past physical needs and safety needs, or at least assumes these will be taken care of. Instead, Brannon focuses his efforts most on social and esteem needs.For example, Virgin attempts to fulfill employees' social needs by holding a party employees, whether they are security guards or executives. This not only gives employees a chance to associate socially outside of a work environment, but also links employees regardless of social status. He also targets esteem needs. According to Richard Brannon, â€Å"Junior people are as important as senior employees. Staff should e praised, not criticized they know when they have done something wrong† (Management Skills 1: leadership and motivation).

Problems in Chinese Education System and steps taken to improve the Essay

Problems in Chinese Education System and steps taken to improve the system - Essay Example Nine years of education is made compulsory in China at preliminary and junior secondary level. However, there is very low government spending on education. Teaching resources are not sufficient as the enrolments in schools. China’s National Auditing Office recently released the 2003 auditing results of 18 universities in China. It was found out that there were violations of financial regulations in these universities. Furthermore, when university professor Mr. Sun Guangwen and former secretary Lin Mu were interviewed about China’s education system, they identified three major problems which are unequal opportunity, expensive tuition and difficult standards for admission. There are also issues regarding course material and teaching methods of China’s education system.... ccording to survey of China’s Academy of Social Sciences, the average education related fees of universities, high schools and elementary schools account for 30 to 60 percent of a family’s income. To the low income families residing in China who accounts up to 80 percent of Chinas population, education fees are a secondary expense to food expense (Yue & Hong, 2006). Lin Mu has identified an emerging concept of â€Å"education commercialization† in China. Schools are now a commercial business; they only keep raising their fees and emptying poor family’s pockets. Even the free schools now charge some amount of money. Professor Sun regards commercialization as wrong and has drawbacks. Commercialization is based on making money. This increases burden towards students. Schools are also required to pay bonuses to teachers. Some schools pay really high bonuses. There are three levels in a school. The first level includes the president, vice president, secretary a nd vice secretary, deans and assisted deans. These people are paid 50,000 yuan or US$ 6000 per year. The second level of staff is paid 40,000 yuan or US$ 5000 and the third level is paid 30,000 yuan or US$ 4000 per year. All this money is coming from students (Yue & Hong, 2006). Through commercialization, universities and colleges have started branding their institutes which attracts students so that they can get better jobs later. Another way for these institutes to make money is by offering short courses, training classes or post graduate certificate programs. These are affordable as the teachers only care about money. As a result, the quality of education is seriously suffering (Yue & Hong, 2006). An expert once estimated and came on a conclusion, based on the ratio and people’s income, the expense of

Diabetes Research Paper Example | Topics and Well Written Essays - 500 words - 4

Diabetes - Research Paper Example al., 2010). The use of pig cells for the purpose of treating diabetes was originally researched and practiced in treating Australian and oceanic region patients ailing from the disease (Soto-Gutierrez et. al, 2011). However, it has been increasingly used in treating patients suffering from the disease through the injection of cells that produce insulin throughout the globe. These cells are taken directly from pigs which are healthy and are mainly utilized on patients suffering from type 1 diabetes (Lopez-Larrea, et. al., 2012). The cells injected into humans are collected from the pancreas of pigs which are coated with the seaweed gel. The cells are then implanted into human abdomens for the purpose of producing insulin that later on helps in controlling the amounts of sugar in the blood stream (Soto-Gutierrez et. al, 2011). Reports indicate that when using the technology, all risks of infections from the animal cells should first be examined and eliminated to ensure that patients receiving the treatment are safe from animal infections. In the previous tests carried out on the use of these cells, the patients developed no side-effects and were seen to be staying away from the usual insulin injections that were expensive for most of them (Hakim et. al., 2010). Subsequently, the new method of treating the ailment has enabled patients who have been suffering from an unstable diabetic condition to seek adequate treatment since the use of injected insulin has become uncontrollable (Soto-Gutierrez et. al, 2011). In the recent past, many diabetes patients have been able to abstain from utilizing insulin in the treatment of the disease since they received the pig cells. The cells have benefited the patients by producing extra amounts of insulin to aid in the absorption of the glucose found within their bodies (Hakim et. al., 2010). The use of

ITM501, Management Information Systems & Business Strategy, Mod 5 Case Essay

ITM501, Management Information Systems & Business Strategy, Mod 5 Case Assignment - Essay Example In todays world, IT knowledge cannot remain the same nor can it be thrown out. It must be grown and grown rapidly or with each new thing, it would mean going back to the beginning. In this case the team will need to do a structured analysis of the present system and of the new system to assure that where the corporation wants it to go is where it is headed. A structured analysis begins with a physical description of the current system and continues with a logical description of the system. It then ends with a logical description of the new system. This is all done in a partitioned data flow diagram. In other words, loss of the good things in the old system should not occur when the new system is adapted. Every system has a life cycle. A life cycle is a description of the distinct phases through which the IT process passes (Jirava, 2009). There are requirements which include definitions, concept design, production, operation, and maintenance. The time that the system is connected up to the time it is disposed of is considered. The team will need to consider several phases of the life cycle. Once the structured analysis is done, there is the requirements phase, development phase, operation phase, and retirement phase. Each of these should be considered and kept track of on a regular basis. This is where the corporation can win by having a well functioning IT team on premises. This way, this work goes on continuously instead of being scheduled on particular days or months. Jirava tells us (2009) that ":a life cycle is a set of procedures, some required and some optional which serve as a template for generating an individual design process. He reiterates that this is a top down, partitioned graphic model of the system to be and that there is huge importance of data definitions and scaled down specifications. There is also a need to have participatory

Infant Car Seat Products Essay Example | Topics and Well Written Essays - 1000 words

Infant Car Seat Products - Essay Example The company uses great fabric such as cotton and lycra that washes and wears. Tchou Tchou offers functional infant car seats at affordable prices. The company offers infant car seats at great colours and styles for kids. For more than seventy years, Tchou Tchou has been committed to providing the highest levels of quality, service and safety in day-to-day business. Tchou Tchou has a history of excellent employee retention and employee loyalty. About ninety percent of the company's factory workers speak English as a second language. This free replacement campaign is meant to help meet customers' high expectations of Tchou Tchou's products. Kathy Dolan, Tchou Tchou CEO states that "the responsible handling of product defects is an integral part of our customer service." Tchou Tchou is actively seeking out wholesalers, supermarkets, specialist traders and retailers who received infant car seats with between 1st January 2008 and 31st April 2008. For this purpose, we have established a special service hotline and service email address. All issues concerning recall procedure can be clarified at +43 4524 500 1777, 7.00 am - 5.00 pm, CET and service.infantseat@tchou.com. Headquartered in Pittsburgh, PA, Tchou Tchou is America's leading brand in infant car seat. The company has extension offices in Canada, Mexico and Australia. In 2008, Tchou Tchou employed 6,000 American workers and paid US $ 20 million dollars in taxes. The company is an equal opportunity employer. Contact person for press enquiries: Terry Calloway Tchou Tchou PR Group 6112 Pittsburgh, PA Tel.: +43 (0) 4524 500 1777 terry.calloway@tchou.com Rationale of the Press ReleaseThere are several issues I had to consider while composing the press release. The first one is the integrity and goodwill of Tchou Tchou. I had to safeguard the integrity of the company by stressing that it is a good corporate citizen: it has provided many jobs and paid taxes. The second issue is I had to highlight that the company is known for employee retention and loyalty. This shows that it is a caring company. The third issue is the emphasis on consumer safety and protection over and above the company's profitability. The company presents a voluntary recall and product replacement program. The company assigns persons to attend to complaints and inquiries. The press release states that the company is more than seventy years in existence. The fourth issue is the importance of presenting a positive outlook on this company defect. I had to include the basic facts in the press release such as the pieces of glass that are included in the product that resu lted in this voluntary product recall. I excluded the data on an irate customer who called up to bring our attention on the defect. This was unimportant and it does not help in coming out a press release with a positive tone. I also excluded the data on pinpointing the exact store which sold the product which had pieces of glass on it. This was unimportant and it will just generate negative press for the retailers whom the company also needs to protect. The fifth issue was to present a helpful